WEB INTELLIGENCE
The Web Intelligence combines up-to-date concepts of Business Intelligence, Web Development, and Digital Analytics.
Introduction
Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site's pages and features, and business intelligence, which allows a corporation's management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.
As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success. Web Intelligence provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics.
Who Should Have Web Intelligence
Web Intelligence is for individuals who wish to enter the field of digital analytics, including those whose job functions include marketing, website design, corporate branding, product positioning, or other aspects of database-driven marketing. The focus of Web Intelligence is on using technology to achieve business objectives.
People who are well-suited for web influence tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.
Courses
Title |
Introduction to Web Analytics |
Web Analytics for Site Optimization |
Creating and Managing the Analytical Business Culture |
Measuring Marketing Campaigns Online |
DARK WEB INTELLIGENCE
Dark Web also referred to as DarkNet or the Inivisible Web is what can be the biggest nightmare for your Organisational Security. Most of the threats against organisations are initiated from the Dark Web, the den of Cyber Criminals.
Focusing on Intel, it can be the goldmine of information which can add an extra layer of security to your Security Operations Center. Intelligence Gathering from Dark Web is very crucial and important as it gives information about Latest threats, Techniques and procedures (TTP’s) adapted by the attackers, which can be used to defend against attacks against the organisation.
The biggest fact makes dark web a very tough place to monitor is its unorganised and non-indexed design. Websites here are operated by individuals and are rapidly modified or taken down when they sniff of any danger. Also their domains rapidly change which makes it difficult for them to keep a track of the threat actors.
DIFFERENT ASPECTS OF DARK WEB FOR DIFFERENT TYPES OF ORGANISATIONS.
Requirements for Public Sector Agencies
§ Monitoring of Human Trafficking, Drug, Arms Smuggling etc.
§ Monitoring threats against Governmental Organisations.
§ Monitoring Marketplaces and Forums for illegal activities.
§ Investigating Cyber Terrorism or other cases.
§ Prevent distribution of Fradulant Government Authorized documents like Driving Licenses,Passportsetc
Requirements in E-Commerce Sector
§ Discover Frauds going on regarding a product
§ Discover Fake Offers and Promotional Schemes
§ Protect Brand Value and Repuation along with Customer’s Security too.
§ Prevent and monitor fake credit cards and purchases
§ Prevent insider threats and leaks of Sensitive information
§ Protection Against the most common phishing attack
Requirements in Finance Sector
§ To defend against Money Laundering
§ To investigate about Counterfeit Currency and Fake Cards
§ To protect against internal threats
§ To protect against Targeted Phishing attacks, Malwares etc
§ To prevent and identify spreading of Fake Bank slips and tax documents.
§ To discover Data Breaches.
Requirements in Private Sector firms
§ To Defend against Cyber Threats
§ To empower Security Operations Center with Latest threats and TTP’s
§ To Discover Data Breaches
§ To safeguard manpower from Targeted Cyber Attacks
§ To preserve the Brand Value.
still many sectors are left to be discussed along with several factors to be taken care of. Now, its time to focus on the proposed solution to satisfy all the above mentioned requirements at one place.
Services Required By The Organizations Above
§ Real Time Monitoring
§ Domain Protection
§ Individual Protection
§ Phishing Protection
§ Data Leak Monitoring
§ Threat Actor & Vector Profiling
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